Is the dress blue or gold? The phenomenon originated in a photograph of a dress posted on Facebook in 2015. The dress was black and blue, but the conditions of the photograph Forbes Do you prefer the black white or gold dress? Facebook WHAT COLOR IS THIS DRESS? Ten years ago, a dress took the internet by storm when some saw black and blue and others saw white and gold. Today, the question still Popularity of the 'the dress black blue white gold' meme correlates with Customer satisfaction with Facebook (r=0.795)