EM cosmetics So Soft BlushUnique air whipped texture has unparalleled blendability due to the perfectly balanced blend of powders and emollients. Formula never feels greasy, never feels dry, and always looks natural. Squalane and Vitamin E help condition and protect the skins barrier, for healthy, youthful radiance. A cream blush in an uniquely airy, soft and blendable texture that instantly melts onto the skin for beautiful, naturally flushed looking cheeks in seconds.