Design, Form, and ChaosTo have the preeminent graphic designer in Americathe leading proponent of the Modernintelligently and forcefully speak out makes this a document for today and the ages. Rands book is a classic. Stephen Heller (1993) Paul Rand (19141996) was a pioneer in the field of advertising design and typography, and his work still exerts a profound influence on the design profession. First published to critical acclaim in 1993, and long unavailable, Design,