Entrepreneurial MarketingStraight from the father of modern marketing, Philip Kotler, comes an eye opening exploration of marketing in a permanently changed world Marketing has become too professionalized. It needs more creativity and entrepreneurial spirit. Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability is a clarion call to marketers to embrace new and exciting strategies suited to the post COVID world. COVID 19 has shaken the
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