The Four Steps to the Epiphanythe Four Steps to the Epiphany Igniting the Lean Startup Movement WHEN I WROTE The Four Steps to the Epiphany over a decade ago, I had no idea I would be starting the Lean Startup revolution. I was struggling to reconcile the reality of my 21 years of experience as an entrepreneur with then common advice about how to start a company. Fast forward 10 years: My observation that startups are not smaller versions of large companies, that they search for a