A / B TestingThe average conversion ratethe rate at which visitors convert into customersacross the web is only 2%. That means its likely that 98% of visitors to your website wont end up converting into customers. Whats the solution? A B testing. A B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A B testing, companies can improve the effectiveness of