The ROI of Thought LeadershipThe power of corporate thought leadership, finally quantified through expansive rigorous empirical research The ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart reveals the findings of rigorous research conducted by authors Anthony Marshall and Cindy Anderson, leaders at IBM's Institute for Business Value (IBV). They surveyed more than 4,000 C level executiveshalf CEOs, half CFOs, CSCOs, CTOs, and CIOsto ask about their