DigilogueHow to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital connect ever really replace the personal touch? Is word of mouse always more effective than word of mouth? And what of customers' enduring need for analogue experiences (think analogue watches, paperback books, and multiplex movie theatres, for example). In your
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