Logo BeginningsCountless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols, such as the family coat of arms, as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only