Impossible to Ignore: Creating Memorable Content to Influence DecisionsA groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignoreusing the latest in brain science Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth theyll remember? How will you stay on their minds long enough to spark the action you need? Many experts have