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KonsumentenverhaltenProf. Dr. Andrea Grppel Klein ist seit 2006 Direktorin des Instituts fr Konsum und Verhaltensforschung (IKV) an der Universitt des Saarlandes. Prof. Dr. Werner Kroeber Riel (? 1995) war dessen Begrnder (1969). Das internationale Standardwerk beschftigt sich mit der Erklrung und Beeinflussung des Konsumentenverhaltens. Es bietet einen berblick ber theoretische Anstze und empirische Ergebnisse der Konsumentenforschung. Die 12. Auflage ist vollstndig
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Item no
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4275892054
US$ 59.00
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