The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example The Dress of viral internet fame. Actual colour black and blue on the Download Scientific Diagram The dress was a viral online phenomenon in 2015, centered on a photograph of a dress that people disagreed on whether it was blue and black or white and gold. Within a Jenna Bush Hager Wears Viral Dress That Divided the Internet 10 Years Later