The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Women's Black Glittery Shoulder Pad Dress H&M US Decision Making Biases in Group: Is the Dress White and Gold or Blue and Black? Applied Social Psychology (ASP) The Pennsylvania State University Amazon.com: Womens Square Neck Bodice Dress Long Sleeve Flare Mini Dresses Athletic Dress with Built in Shorts Golf Dress Black S : Clothing, Shoes & Jewelry