Is This Dress Blue And Black Or White And Gold? Here's What The Experts Say Enigma Dress Black Blue and White Gold Facebook Is the dress blue or gold? The phenomenon originated in a photograph of a dress posted on Facebook in 2015. The dress was black and blue, but the conditions of the photograph The dress, a 2015 viral phenomenon, sparked debate over whether it was blue and black or white and gold, highlighting differences in human color perception. The photo, shared on Facebook, led to