I've been thinking about "the dress" for 10 years. Here's what I've learned. The brain's dress code: How The Dress allows to decode the neuronal pathway of an optical illusion ScienceDirect What color is the dress? Why do some people see blue and black and some people see gold and white when looking at a single image of a dress? : r askscience Popularity of the 'the dress black blue white gold' meme correlates with Gasoline pumped in South Sudan (r=0.846)