After two costly vaping acquisitions (JUUL & NJOY), Altria shares are down 3% following the first ever authorization of non tobacco, non menthol flavored vapes. This once again raises questions around management's capital allocation in JUUL Pods 5% 1 Pack Display of 8 HS Wholesale Marlboro maker Altria takes 35% stake in e cigarette company JUUL Altria Stock Price Falls 10% on Report FDA Will Ban Juul Products Markets Insider