The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, Under FDA pressure, Juul to halt sale of flavored e cigarette products in stores JUUL2 Juul Labs Science Pharmacokinetic and Subjective Assessment of the JUUL System, Prototype JUUL2 Electronic Nicotine Delivery System in Two Nicotine Concentrations, IQOS and Combustible Cigarette Article (Preprint v1) by Nicholas Goldenson et al. Qeios