Juul Raises $650 Million in Funding That Values E Cig Startup at $15 Billion WSJ FDA Approves Juul Products, Impact on Altria Group (MO) MO Sto Juul is now worth more than SpaceX at a $38B valuation After two costly vaping acquisitions (JUUL & NJOY), Altria shares are down 3% following the first ever authorization of non tobacco, non menthol flavored vapes. This once again raises questions around management's capital allocation in