FDA rolls back Juul marketing ban wltx.com The FDA is allowing vaping brand Juul to keep its e cigarettes on the market. Studies from Juul show its e cigarettes are less harmful for adult smokers, who can benefit from switching completely The FDA announced Thursday that Juul labs can continue to sell e cigarettes and refill cartridges, determining that the company's menthol and tobacco flavored pods are appropriate for the protection of public health. The Federal Drug Administration barred Juul Labs e cigarettes from remaining on the market on Thursday, in a move that could likely upend the vaping startup, which has faced a host of lawsuits,